Mdundo and Safaricom have partnered to launch an exclusive subscription service, offering Kenyans access to DJ Mixes at Ksh 5 per day. The service, available only to Safaricom customers, allows users to discover new artists, enjoy unlimited music downloads, and receive fresh DJ mixes daily. This collaboration aims to enhance user experiences, improve music monetization for artists, and provide a consistent income stream for sustainable music careers.

Mdundo’s user base has grown to 29.2 million monthly active users, emphasizing its focus on delivering locally relevant content to the projected 613 million mobile subscribers in Africa by 2025. The CEOs of Mdundo.com and Safaricom express their commitment to enriching lives through music, empowering users to control their content consumption and contributing to the growth of Kenya’s creative and music industry.