In a recent radio interview, Charles Njagua, popularly known as Jaguar, a musician-turned-politician, expressed his insights into the challenges faced by Kenyan artists in both their music careers and financial endeavors.
Jaguar emphasized that a significant reason for the struggles experienced by most Kenyan artists is their lack of dedication and seriousness towards their craft. He highlighted the importance of aspiring to excel in their chosen field and treating music as a professional business venture.
“Most artists are not serious about their music,” Jaguar said. “They think that they can just wake up one day and become famous. But it doesn’t work like that. You have to be willing to put in the hard work and dedication if you want to be successful.”
Jaguar also said that artists need to be more business-minded. He said that artists need to learn how to market themselves and their music. They also need to learn how to manage their finances.
“If you want to be successful in music, you need to be more than just a talented artist,” Jaguar said. “You need to be a businessperson as well.”
Jaguar’s comments come at a time when the Kenyan music industry is facing a number of challenges. The industry is struggling to compete with foreign music, and artists are finding it difficult to make a living from their music.
Jaguar’s comments are a reminder that artists need to be serious about their craft if they want to be successful. They need to be willing to put in the hard work and dedication, and they need to be business-minded. If they can do these things, they will be well on their way to success.
